Тип публикации: статья из журнала

Год издания: 2010

Ключевые слова: intellectual employees, internal marketing, requirements to the internal environment of the organization, tools of internal marketing

Аннотация: Under conditions of postindustrial economics intellectual employees as the main manufacturers and knowledge carriers are the source of long-term competitive advantage which is difficult to copy. Therefore the success of business demands the marketing approach not only to consume service, but also to home market that is employees. TПоказать полностьюhe article is devoted to the analysis of possibilities, specifying the internal marketing tools and the principles to increase efficiency of intellectual employees’ usage in the organization taking into account features of this human resources group.

Журнал: Вестник Сибирского государственного аэрокосмического университета им. академика М.Ф. Решетнева

Выпуск журнала: № 7

Номера страниц: 198-202

ISSN журнала: 18169724

Место издания: Красноярск

Издатель: Сибирский государственный аэрокосмический университет имени академика М.Ф. Решетнева

• Egoshina O.L. (Siberian Federal University)
• Kleshkov V.M. (Chemical plant-branch of JSC “Krasnoyarsk Machine-Building Plant”)
• Semenkina O.E. (Siberian State Aerospace University named after academician M. F. Reshetnev)

• РИНЦ (eLIBRARY.RU)