Перевод названия: FUNCTIONAL ASPECT OF USING GAMIFICATION IN ONLINE JOURNALISM
Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Конференция: Cultural-Pragmatic Aspects of Media Texts as An Object of Linguistics; Moscow; Moscow
Год издания: 2016
Ключевые слова: gamification, new media, journalism, news games
Аннотация: Gamification is a new trend that includes elements of game play in nongame contexts. It is used widely in education, marketing, physiology trainings etc, and nowadays it reaches mass media. Internet technologies provide a broad spectrum of opportunities to create game interfaces and to share players' experience. Concurrence for an Показать полностьюaudience attention makes news media exploit innovative instruments including game elements. Gamification helps to engage users in text interpretation transforming passive consumers into active audience. It also creates new ways of storytelling. Theoretical aspects of gamification, such as role of playing in culture and game genres, are examined in the report. An author analyzes elements of game play in mass media: interfases, design, types of games, game rewards. The author also defines engaging and keeping audience as a main function of gamification in online media.
Журнал: CULTURAL-PRAGMATIC ASPECTS OF MEDIA TEXTS AS AN OBJECT OF LINGUISTICS
Номера страниц: 123-127
Издатель: Peoples' Friendship University of Russia