Research on the influence of innovative technological activities of enterprises on the requirements towards marketer's competences

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: 2nd International Scientific Conference on Digital Transformation on Manufacturing, Infrastructure and Service (DTMIS); Peter Great St Petersburg Polytechn Univ, Saint Petersburg, RUSSIA; Peter Great St Petersburg Polytechn Univ, Saint Petersburg, RUSSIA

Год издания: 2019

Идентификатор DOI: 10.1088/1757-899X/497/1/012100

Аннотация: The aim of the study is to substantiate the relationship between the parameters of the demand for professional competence of marketers and various factors of innovation and technological activity of enterprises allowing more accurate determination of comp

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Издание

Журнал: IOP Conference Series: Materials Science and Engineering

Выпуск журнала: Vol. 497, Is. 1

Номера страниц: 12100

ISSN журнала: 17578981

Издатель: Institute of Physics Publishing

Авторы

  • Vasilyeva Zoya (Siberian Fed Univ, Svobodny Av 79, Krasnoyarsk 660041, Russia)
  • Karpycheva Olga (Siberian Fed Univ, Svobodny Av 79, Krasnoyarsk 660041, Russia)
  • Filimonenko Irina (Siberian Fed Univ, Svobodny Av 79, Krasnoyarsk 660041, Russia)