Methods of assessing the efficiency of the foundry industrial marketing

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: 2nd International Scientific Conference on Advanced Technologies in Aerospace, Mechanical and Automation Engineering, MIST: Aerospace 2019

Год издания: 2020

Идентификатор DOI: 10.1088/1757-899X/734/1/012083

Аннотация: It is investigated subtleties of the "efficiency" term for clear reflecting the meaning of considering methods for assessing the foundry marketing at the present stage. There is creating classification of modern methods of assessing the efficiency of the marketing as well as recognizing directions and indicators of assessing a leveПоказать полностьюl of foundry marketing efficiency. It is stepwise investigated different approaches of assessing the marketing efficiency included different nuances or limitations. There is considering both estimation qualitative methods and quantitative methods for including the whole fullness of modern approaches. Also it is supposed to use the marketing informational system as the one of possible ways for assessing the marketing efficiency. Further, it is studied a way at which it uses questionnaire where the inclusion of information is revealed in details. Tactical and strategical aspects of foundry are compared. It is investigated the meaning of the marketing and its subtleties. It is studied the qualitative assessment of the marketing and the marketing competence. © Published under licence by IOP Publishing Ltd.

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Издание

Журнал: IOP Conference Series: Materials Science and Engineering

Выпуск журнала: Vol. 734, Is. 1

ISSN журнала: 17578981

Издатель: Institute of Physics Publishing 012083

Авторы

  • Fedorova N.V. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Dzhioeva N.N. (Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Kukartsev V.V. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Dalisova N.A. (Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation, Krasnoyarsk State Agrarian University, 90, Mira Avenue, Krasnoyarsk, 660049, Russian Federation)
  • Ogol A.R. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation)
  • Tynchenko V.S. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)

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