Developing a Sustainable Strategy for Effective Product Promotion in Dynamic Market Conditions : доклад, тезисы доклада

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: 2024 International Conference on Decision Aid Sciences and Applications (DASA); Manama, Bahrain; Manama, Bahrain

Год издания: 2024

Идентификатор DOI: 10.1109/DASA63652.2024.10836261

Ключевые слова: economics, systematics, focusing, companies, market research, product development, product design, quality assessment, sustainable development, business

Аннотация: In an era where competition reaches unprecedented heights, it is necessary not only to attract the attention of customers but also to retain them by offering unique and valuable products or services. Therefore, the development of promotion strategies should be based on a thorough study of the wants and needs of the target audience,Показать полностьюcatching market trends, and applying the latest tools and technologies. By examining the key elements of sustainable strategy development, it is concluded that there is a sound basis for the effective promotion of products and the realization of business goals. This approach will help a business not only stand out in the market but also consolidate its position by focusing on long-term sustainability and adaptability to changing environmental, social, and economic conditions.

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Издание

Журнал: 2024 International Conference on Decision Aid Sciences and Applications (DASA)

Место издания: Bahrain

Персоны

  • Boyko Andrei (Reshetnev Siberian State University of Science and Technology)
  • Panfilova Tatyana (Siberian Federal University)
  • Rukosueva Anastasiya (Reshetnev Siberian State University of Science and Technology)
  • Glinscaya Anna (Bauman Moscow State Technical University)
  • Kurashkin Sergei (Bauman Moscow State Technical University)

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