Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Конференция: Congress of the Russian-Psychological-Society (RPS); Moscow, RUSSIA; Moscow, RUSSIA
Год издания: 2013
Идентификатор DOI: 10.1016/j.sbspro.2013.08.527
Ключевые слова: visual culture, everyday life, psychological security, advertising, effects techniques
Аннотация: The process of advertising effects via its visual practices on psychological security of personality is complex and contradicting. The study involving two hundred respondents was carried out in three Russian cities (Moscow, Yekaterinbum and Krasnoyarsk). It identified destructive factors of advertising influencing everyday life's pПоказать полностьюsychological aspects. Types of advertising presenting the greater danger to psychological security of personality are indicated. (C) 2013 The Authors. Published by Elsevier Ltd.
Журнал: V CONGRESS OF THE RUSSIAN PSYCHOLOGICAL SOCIETY
Выпуск журнала: Vol. 86
Номера страниц: 70-75
ISSN журнала: 18770428
Место издания: AMSTERDAM
Издатель: ELSEVIER SCIENCE BV