Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Конференция: Hybrid Methods of Modeling and Optimization in Complex Systems (HMMOCS-II-2023); Krasnoyarsk; Krasnoyarsk
Год издания: 2024
Идентификатор DOI: 10.1051/itmconf/20245901006
Аннотация: This article studies the sales forecasting problem in the field of e-commerce. Based on the CRISP-DM methodology, innovative data mining technology is used to construct a variety of forecasting models, and is compared and optimized. This article improves the quality and quantity of sales forecasts and provides enterprises with moreПоказать полностьюaccurate and effective decision support. In terms of modeling optimization in this article, data mining models such as random forest, support vector machine, and neural network are used for comprehensive prediction, and comparative analysis is conducted with the classic multiple linear regression model. Through model evaluation and optimization, this paper achieved better prediction performance and accuracy. This research has certain theoretical significance and practical value, and provides new ideas and methods for the marketing decisions and business development of e-commerce enterprises.
Журнал: Hybrid Methods of Modeling and Optimization in Complex Systems (HMMOCS-II-2023)
Номера страниц: 1006
Место издания: Krasnoyarsk