Тип публикации: статья из журнала
Год издания: 2023
Аннотация: Changing global market conditions, the availability of various goods and services, technological progress - all this contributes to the actualization of the use of various marketing technologies, among which one of the most significant places is formation of a favorable corporate image. The relevance of promoting the brand of the iПоказать полностьюnternational hotel business lies in the fact that the abundance of accommodation facilities prevents the consumer from choosing a decent level of hotel services, preferring a particular brand. The hospitality market is oversaturated with hotel services, which is why hotel owners need to challenge their competitors by introducing new ideas for running and managing a business, as well as developing technological and marketing innovations.
Журнал: Уральский научный вестник
Выпуск журнала: Т.6, №1
Номера страниц: 46-50
ISSN журнала: 15616908
Место издания: Уральск
Издатель: Товарищество с ограниченной ответственностью Уралнаучкнига