Place Management: Decoding the Visual Image of a Siberian City


Тип публикации: статья из журнала

Год издания: 2016

Ключевые слова: place-management, Krasnoyarsk city, Siberia

Аннотация: The paper is dedicated to the process of visual perception of city representation and to the method of decoding, devised by Vayna Ch., enabling identification of those signs of urban environment to which people of different groups turn to in the process of perception of visual representation of the city and its further reproductionПоказать полностьюin their memory. Within the framework of semiotic structuralism, the city is represented as a text, which is read by city residents and visitors. Perception of city visual representation by city residents and visitors are envisaged as a process of individual decoding of signs important for the subject, expressed in objects, basing on which a person forms his or her impression of the city. The article reports the results of empirical research of perception of visual representation of Krasnoyarsk city by the decoding method, on the basis of which application features of this method for the local specificity have been revealed.

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Журнал: Journal of Applied Economic Sciences

Выпуск журнала: Т. 11, 6

Номера страниц: 1144-1156

ISSN журнала: 18436110


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