Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Конференция: International Scientific Conference "FarEastCon" (ISCFEC 2020); Vladivostok; Vladivostok
Год издания: 2019
Идентификатор DOI: 10.2991/aebmr.k.200312.366
Аннотация: The evergrowing competition of countries, regions, cities and the increasing demands of the population for the quality of the surrounding environment called for the creation and maintenance of positive image and reputation, the main constituent of which is the branding of territories. Effective use of branding in the economic develПоказать полностьюopment of any territory is hampered by the lack of generally accepted scientific definitions of concepts and models of a territorial brand with the unceasing discussions in the scientific and professional circles about approaches to determining the essence of these concepts and models. The prevalence of some theories leads to the conceptual problem, when the territorial brand gets meaningfully different definitions. One of the ways to solve the problem is to use an interdisciplinary approach that integrates relevant theories of economic and sociological sciences.
Журнал: Proceedings of the International Scientific Conference "FarEastCon" (ISCFEC 2020)
Выпуск журнала: ?128
Издатель: Atlantis Press