Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Год издания: 2020
Идентификатор DOI: 10.1145/3444465.3444480
Аннотация: Achieving macroeconomic stability and sustainable economic growth in Russia is directly dependent on the efficiency of economic activities and strategic stability of individual enterprises. At the same time, the rapid development and variability of the external business environment and the conditions of severe market competition reПоказать полностьюquire modern progressive approaches to management and its information and analytical support, which make it possible to make high-quality strategic management decisions. Based on it, the analysis of economic activity, which is the basis for justifying economic decisions, has a strategic orientation. The task of strategic analysis of the market environment for agricultural enterprises is to provide a meaningful and formal description of the main market elements, identify their features, patterns and trends of development, and the degree of influence on the activities of the manufacturer. In our opinion, the strategic analysis of the market environment of agricultural enterprises should first of all determine the main factors that affect the development of the territorial market of food products as a whole. Despite the fact that the market of agricultural and food products in our country is characterized by very intensive development, it is still far from perfect. The purpose of this article is to specify the problem in the cancers of one enterprise and develop a strategic map of the balanced indicators system for an agricultural organization. The main task is to optimize the system of strategic analysis for agricultural enterprises. The novelty of the work is the application of balanced scorecard methods as an element of strategic analysis for managing an agricultural organization.
Журнал: Proceedings of the 2nd International Scientific Conference on Innovations in Digital Economy (SPBPU IDE '20)
Издатель: Association for Computing Machinery (ACM)