MODEL OF COMPETITIVE STABILITY OF AN ENTERPRISE WITHIN THE FRAMEWORK OF THE LIFE CYCLE CONCEPT : доклад, тезисы доклада

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: Economic and Social Development; Новосибирск; Новосибирск

Год издания: 2020

Ключевые слова: competitive stability, competitiveness, enterprise life cycle, organizational development, Strategic Decisions

Аннотация: In order to develop a systematic understanding of the competitive stability of the enterprise, the author considers it appropriate to consider this definition through the prism of organizational transformations that occur in the process of successive stages of the life cycle. The degree of competitive stability at each stage is detПоказать полностьюermined by a unique architecture of variables related to organizational issues, the context of organizational development, and features of priority strategic decisions. The configuration of these parameters inevitably transforms the business model, directing its key attributes to maintain competitive stability at each stage of the lifecycle. The article offers a three-dimensional matrix model of competitive stability of the enterprise. The stages of the life cycle, indicators of competitiveness and sustainability of the enterprise are considered as key parameters that determine competitive stability. The author defines the main descriptors that determine the position of the enterprise in the matrix fields. The model of competitive stability presented in the article in the context of life cycle stages determines the basic strategic categories: competitiveness and sustainability. According to the author's interpretation, the first of them acts as a platform for meeting the competition of today, and the second is aimed at meeting the competitive challenges of tomorrow. The author's model of competitive stability can be used as a tool for diagnosing the process of organizational development, contributing to the effectiveness of functioning in a turbulent environment. The capabilities of the model allow us to preventatively identify the crises of the competitive space, creating prerequisites for the formation of proactive and adequate to the dynamics of the external environment management decisions of a strategic nature.

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Издание

Журнал: Economic and Social Development

Номера страниц: 108-117

Издатель: Без издательства

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