Methodological approach to forming criteria for selecting food products for territorial branding [Методический подход к формированию критериев отбора пищевых продуктов для территориального брендирования]


Тип публикации: статья из журнала

Год издания: 2020

Идентификатор DOI: 10.17516/1997-1370-0692

Ключевые слова: criteria for food preferences, food branding, methodology for selecting food criteria for territorial branding, product branding of territories, territorial branding

Аннотация: Modern trends in consumer behaviour and the new business environment in Russian regions and territories focused on local food production have led to increased attention to territorial branding. At the same time, there are virtually no scientific justifications for territorial branding of food products, which has resulted in a lack Показать полностьюof methodological recommendations for product branding by local producers and, consequently, in the inefficient practical solutions as regards territorial branding concepts. The lack of a territorially relevant definition of product branding and criteria for selecting food products for branding turned the authors to their own interpretations based on theoretical research. The testing of the methodical approach coupled with empirical research provided evidence of the correctness of the approach selected and the criteria for consumers’ preferences in choosing food products, in particular, certain groups of food products manufactured in Krasnoyarsk. © Siberian Federal University. All rights reserved

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Журнал: Journal of Siberian Federal University - Humanities and Social Sciences

Выпуск журнала: Vol. 13, Is. 11

Номера страниц: 1880-1892

ISSN журнала: 19971370

Издатель: Siberian Federal University


  • Butova T.G. (Siberian Federal University, Krasnoyarsk, Russian Federation)
  • Demakova E.A. (Siberian Federal University, Krasnoyarsk, Russian Federation)
  • Ulina S.L. (Siberian Federal University, Krasnoyarsk, Russian Federation)
  • Egoshina O.L. (Siberian Federal University, Krasnoyarsk, Russian Federation)
  • Mutovin S.I. (Siberian Federal University, Krasnoyarsk, Russian Federation, Scientific Research Institute of the Federal Penitentiary System, Moscow, Russian Federation)
  • Danilina E.P. (Krasnoyarsk State Medical University named after Prof. V.F. Voino-Yasenetsky, Krasnoyarsk, Russian Federation)

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