Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций
Конференция: Теория и практика коммерческой деятельности; Красноярск; Красноярск
Год издания: 2018
Ключевые слова: banking services quality assessment, a customer satisfaction model, an effective banking system, customer needs
Аннотация: The article examines the relationship between the quality of banking services and a customer satisfaction. The basic models of quality assessment for banking services are shown, and criteria for an effective model for banking services quality assessment by a customer in the Russian market are developed.
Номера страниц: 595-598
Издатель: Сибирский федеральный университет