System approach to the creation of Siberian brands on the example of adaptogenic drinks from local plant materials

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: International Scientific Conference on Agribusiness, Environmental Engineering and Biotechnologies, AGRITECH 2019

Год издания: 2019

Идентификатор DOI: 10.1088/1755-1315/315/2/022070

Аннотация: The subject of the article is to justify the prospects of using a systematic approach to creating a regional brand. The productivity of this approach is due to the fact that the process of designing a regional brand product as a system is characterized by

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Издание

Журнал: IOP Conference Series: Earth and Environmental Science

Выпуск журнала: Vol. 315, Is. 2

Номера страниц: 22070

ISSN журнала: 17551307

Издатель: Institute of Physics Publishing

Персоны

  • Demakova E.A. (Siberian Federal University, 79 prospect Svobodny, Krasnoyarsk, 660041, Russian Federation)
  • Dojko I.V. (Siberian Federal University, 79 prospect Svobodny, Krasnoyarsk, 660041, Russian Federation)
  • Krotova I.V. (Siberian Federal University, 79 prospect Svobodny, Krasnoyarsk, 660041, Russian Federation)
  • Glotova M.V. (Siberian Federal University, 79 prospect Svobodny, Krasnoyarsk, 660041, Russian Federation)
  • Rybakova G.R. (Siberian Federal University, 79 prospect Svobodny, Krasnoyarsk, 660041, Russian Federation)

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