The problem of choosing a consumer segment in the agro-industrial complex

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: International Scientific Conference on Agribusiness, Environmental Engineering and Biotechnologies (AGRITECH); Krasnoyarsk State Agrarian Univ, Krasnoyarsk, RUSSIA; Krasnoyarsk State Agrarian Univ, Krasnoyarsk, RUSSIA

Год издания: 2020

Идентификатор DOI: 10.1088/1755-1315/421/2/022056

Аннотация: The problem of forming a products portfolio is directly related to what group of consumers these products are aimed at. In this regard, there is a problem of choosing a clear consumers segment. The article proposes a method of selecting choosing a consumer segment in the agro-industrial complex. © Published under licence by IOP PubПоказать полностьюlishing Ltd.

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Издание

Журнал: IOP Conference Series: Earth and Environmental Science

Выпуск журнала: Vol. 421, Is. 2

Номера страниц: 22056

ISSN журнала: 17551307

Издатель: Institute of Physics Publishing

Персоны

  • Antamoshkina O.I (Krasnoyarsk State Agr Univ, Pr Mira 90, Krasnoyarsk 660049, Russia; Siberian Fed Univ, Pr Svobodniy 82A, Krasnoyarsk 660041, Russia)
  • Kamenskaya N.V (Krasnoyarsk State Agr Univ, Pr Mira 90, Krasnoyarsk 660049, Russia)
  • Olentsova J.A. (Krasnoyarsk State Agr Univ, Pr Mira 90, Krasnoyarsk 660049, Russia)