Study of consumer perception of food quality as a basis for territorial branding

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: International Scientific Conference on Agribusiness, Environmental Engineering and Biotechnologies (AGRITECH); Krasnoyarsk State Agrarian Univ, Krasnoyarsk, RUSSIA; Krasnoyarsk State Agrarian Univ, Krasnoyarsk, RUSSIA

Год издания: 2020

Идентификатор DOI: 10.1088/1755-1315/421/2/022054

Аннотация: Development of agricultural production in Russia is seen as an important condition for food and economic security not only in agricultural production territories, but also in the territories where agribusiness is a socially significant industry that provides employment for the population. Agribusiness development requires multifaceПоказать полностьюted state support for producers, aimed not only at increasing the volume of agricultural production, but also at increasing its competitiveness by improving its quality, as well as creating and promoting regional product brands. The need to ensure effective support for agribusiness based on territorial branding determined the necessity to identify priority areas for food branding. The research conducted by the authors proved the need to carry out factor analysis of consumer perception of quality for food branding. © Published under licence by IOP Publishing Ltd.

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Издание

Журнал: IOP Conference Series: Earth and Environmental Science

Выпуск журнала: Vol. 421, Is. 2

Номера страниц: 22054

ISSN журнала: 17551307

Издатель: Institute of Physics Publishing

Персоны

  • Demakova E.A. (Siberian Fed Univ, 79 Svobodny, Krasnoyarsk 660041, Russia)
  • Butova T.G. (Siberian Fed Univ, 79 Svobodny, Krasnoyarsk 660041, Russia)
  • Razumovskaya V.A. (Siberian Fed Univ, 79 Svobodny, Krasnoyarsk 660041, Russia)
  • Morgun V.N. (State Reg Ctr Standardizat Metrol & Testing Krasn, 1A Akademika Vavilova St, Krasnoyarsk 660064, Russia)
  • Danchenok L.A. (Plekhanov Russian Univ, 36 Stremyanny Lane, Moscow 117997, Russia)