Methodology for the formation of indicators balanced system for marketing activities of an industrial enterprise

Описание

Тип публикации: доклад, тезисы доклада, статья из сборника материалов конференций

Конференция: 2nd International Scientific Conference on Advanced Technologies in Aerospace, Mechanical and Automation Engineering, MIST: Aerospace 2019

Год издания: 2020

Идентификатор DOI: 10.1088/1757-899X/734/1/012084

Аннотация: The article presents a methodology for the formation of BSC, which is presented as a tool for strategic and operational management of marketing activities. An industrial enterprise with a large number of competitors and retaining leadership positions was chosen as the object of research. The main purpose of this article is to evaluПоказать полностьюate marketing activities. An analysis of relations with customers, sales organizations, agents, dealers, subcontractors, commercial intermediaries of subsidiaries, and representative offices was carried out. The main activity of the enterprise is: production of precast concrete for brick and partial construction; production of precast concrete for panel housing series 111.97; construction and sale of housing (primary housing in brick or panel construction); production and laying of "pavers". Strategic goals were set based on key factors and proposed options for their achievement, as a result of which the company will be able to grow in terms of marketing management. This topic is relevant for this enterprise. © Published under licence by IOP Publishing Ltd.

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Издание

Журнал: IOP Conference Series: Materials Science and Engineering

Выпуск журнала: Vol. 734, Is. 1

ISSN журнала: 17578981

Издатель: Institute of Physics Publishing 012084

Авторы

  • Fedorova N.V. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Kukartsev V.V. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Tynchenko V.S. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Danilchenko Yu.V. (Reshetnev Siberian State University of Science and Technology, 31, Krasnoyarsky Rabochy Av., Krasnoyarsk, 660037, Russian Federation, Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Ezhemanskaya S.N. (Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)
  • Sokolovskiy N.V. (Siberian Federal University, 79, Svobodny pr., Krasnoyarsk, 660041, Russian Federation)

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